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WATER BEHIND COCKTAILS
THE NKD DIFFERENCE
Water is an ingredient. Treat it like one.
01
ICE
QUALITY
Clear ice starts with clean water.
A CLEANER STARTING POINT
Distilled water reduces dissolved minerals and impurities, helping produce cleaner-tasting cocktail ice.
VARIABLE ICE RESULTS
Dissolved minerals and gases may contribute to cloudiness and variation in ice.
DEPENDS ON THE BRAND
Different mineral profiles can create different freezing, flavor and dilution characteristics.
Distilled for Purity
Distilled to remove minerals, impurities and other taste-altering compounds.
Variable Composition
Chlorine, minerals and other dissolved compounds can influence taste and aroma.
Mineral Content
Mineral profiles vary by source and brand and may affect a cocktail's flavor and finish.
02
Purity
What's in your water matters.
03
Spirit Character
Let your spirits shine.
Neutral Flavor Canvas
Minimal mineral character means less competition with whiskey, tequila, gin, rum and other premium spirits.
Can Influence Flavor
Municipal water chemistry can add subtle flavors or aromas that were never part of the cocktail recipe.
Adds Its Own Profile
Spring and mineral waters can bring their own mineral signature into the drink.
Crafted for Cocktails
A consistent water source helps bartenders control dilution, balance and the final flavor of the drink.
Changes by Location
Tap-water chemistry can differ significantly from city to city and even season to season.
Changes by Source
Bottled waters are formulated for drinking—not necessarily for neutral cocktail dilution.
04
Cocktail Consistency
Better control. More repeatable drinks.
05
Purpose
Water treated as a cocktail ingredient.
Made for the Drink
NKD treats water as part of the recipe rather than an afterthought—whether used for dilution, batching or ice.
Made for the Faucet
Tap water is primarily treated for safe municipal distribution and everyday use.
Made for Drinking
Most bottled water is designed as a standalone beverage, not specifically as a cocktail ingredient.
